Designing for the second visit
First impressions are overrated. The real test of an interface is whether it gets out of the way the second time.
Onboarding gets the workshops, the animations and the budget. The hundredth visit gets whatever was left. Yet that is the visit that decides whether someone keeps the app.
So I test the second visit first: open the product cold, with yesterday's data, and time how long it takes to do the one thing people came for. Everything in the way of that is a candidate for removal.